Growth-Driven Brand Strategist & Marketing Leader

Stacy Bedsole is passionate about propelling brands forward, unlocking their full potential with customer-centric brand development and targeted marketing strategies.  

Stacy brings unique expertise, having worked the client and agency sides of business for over 25 years, across the hospitality, healthcare, consumer packaged goods, professional services and financial industries.  

She has successfully sharpened and scaled established premium brands and defined and developed newer lifestyle brands regionally and globally, with both a business-to-business and business-to-consumer mindset.  

As a brand strategist, she is an expert in defining and developing brand value propositions, crafting target customer personas, and designing distinctive and relevant customer and colleague experiences that differentiate brands from their competition.  Her strategies have successfully achieved strong customer satisfaction and preference.

Stacy is a growth marketer who creates customer-centric marketing strategies and delivers Integrated plans that move businesses and teams forward.  She understands that marketing is an investment and provides a solutions-driven approach fit for purpose and budget. She's proven her ability to "do more with less", recognizing that businesses have to manage costs while achieving a return on investment (ROI).  Her strategies have resulted in building brand awareness and consideration and driving top-line revenue growth.

Stacy embraces business needs with curiosity and strong business acumen. She's a connector who strives to serve and unlock the full potential of small- to medium-sized businesses, and does so, with a passion for guiding, consulting, and championing their lasting impact for customers.